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Call for Customer Stories

Call for Customer Stories

Join industry leaders and experts in our world-class speaker line-up

The search is on for tales of SAFe journeys that lead to business success, culture and technical breakthroughs, world-changing innovations, and organizational transformations. If you’re thinking: “Hey, I have a compelling story and I’m excited to share my knowledge!”—we’re excited to receive your submission. But first, read through our guidelines below on eligibility and get tips for creating a winning submission.


2020 Deadline

We are now accepting applications for customer stories. The deadline to submit a proposal is April 3, 2020.

Eligibility Guidelines

How it Works

Selections will be based on multiple factors and time available. Notifications will be sent by April 15, 2020.

Process & Speaker Benefits

Tips and Guidelines

Your presentation should tell an inspiring story that illustrates how you use SAFe to positively impact business outcomes.

Create a Winning Proposal

Read before you start

Are you eligible to submit a proposal?

To be eligible to submit a proposal at the 2020 Global SAFe Summit, you must be an employee of the organization that is the subject of your story. If you have a co-presenter, they may be either an employee of your company or someone from your supporting Partner organization. Your proposal must be received by April 3, 2020  to be considered.

How it works

The customer story submission form should take you a minimum of 20 – 30 minutes to complete. Please be as thorough as possible. The more thought you put into your submission, and the more detail you provide, the easier it will be for us to evaluate your story. Even if you have worked with Scaled Agile team members and believe that we are familiar with your SAFe journey, don’t assume that everyone reviewing your story will be in the know, so make sure your story is fully expressed in your submission.

Only proposals submitted via our submission form (scroll to bottom of page for form) will be accepted. We kindly request that you do not send us separate emails with speaker applications—they can get lost in the shuffle! We evaluate submissions based on multiple factors including company, industry, development environments, challenges, speaker experience, culture breakthroughs, unique aspects, and results. See below for topics that are of particular interest this year.


All submitters should expect to hear from us by April 15, 2020 with the status of their submission. Our team will be in touch with any questions or any action items needed before selections are made. If you have any questions in the meantime, do not hesitate to reach out to Regina Cleveland, customer story track chair. Because we are evaluating submissions in the context of the overall agenda, and we anticipate that we will have more submissions than the agenda will accommodate, not all submissions will be accepted.

Speaker benefits

Selected speakers will receive conference registration for the two-day main conference and two hotel nights. The speaker benefit applies to main presenters only. Co-presenters are not eligible for speaker benefits.

Tips and Guidelines

We look for implementations that been in place for at least a year, ideally with well documented results and candid learnings of challenges and wins. Here are some topics that are of interest in 2020:

2020 topics include:

  • Using SAFe to manage large and complex portfolios
  • Expanding SAFe into other areas of the business
  • Examples of the shift from IT outcomes to business results affecting your product/service, customers, ability to compete, etc.
  • Overcoming resistance to culture change with leaders, managers, and teams
  • Applying SAFe effectively in hardware and big system environments
  • Examples of ROI from investing in SAFe
  • Focus on customer centricity and design thinking
  • Examples of how a continuous learning culture leads to measurable benefits

Questions to be answered:

When thinking about your story, consider these questions:

  • What difficulties did you overcome to solve your IT and business challenges?
  • What problems did you solve for the end user?
  • How did SAFe enable your organization to innovate more creatively and effectively?
  • Can you share one big win that made a significant difference to your organization?
  • Are you sharing your results in terms of both IT outcomes and business results?
  • How can your learnings be useful for the European SAFe Summit audience?
  • Beyond the key practices such as PI Planning, 2-week iterations, etc., what other aspects of the Framework make your organization ‘SAFe?’
  • What makes your SAFe journey unique?
  • What is the take-away or action item the attendee walks away with?


Verify that you are an enterprise employee

To proceed, verify that you are eligible to submit a customer story

Check one of the boxes below to indicate your status:

Sorry, you are not eligible to submit. Do not proceed.

To be eligible to submit a proposal for a customer story, you must be an employee of the organization that is the subject of the SAFe story. If you know of a compelling story, please encourage a representative of the enterprise to submit their story proposal through this web page.

You are eligible. Click the button below to proceed. You will be asked to create a user account, and will be prompted to complete a questionnaire.